Catalyst Top 10: Social Computing

Posted by Brett Young | Thursday, August 13, 2009 | , | 0 comments »

This my the second top 10 list from the Burton Catalyst ’09 conference. Here are my Top 10 take-aways from the various Social Computing sessions at Catalyst:

  1. Encourage networking relating to both professional expertise and personal interests to create stronger accountability and engagement.

  2. Networks happen. Social networking technology makes it easier to build and sustain larger, more diverse networks within a hierarchical structure.

  3. Benefits of Internal Social Networking: Accelerates communication and problem solving, creating peer-to-peer communication capability. Captures individual worker know-how for reuse by many, creating collective intelligence. Creates peer-to-peer communication in context, deepening understanding for decision making.

  4. People are used to just asking someone if they don’t know the answer. However, you need to know who to ask. With social networking you can throw a question out to the community. In most cases the answer will come from someone you don’t know.

  5. Teach people when to use the tools or they will latch on to one tool and use it for everything.

  6. Email is the #1 competitor to enterprise social computing.

  7. Everyone thinks they are behind with social networking. The fact is that everyone is still trying to figure it out.

  8. Employee rating can surface disconnects between what the boss/peers think and what the “public” thinks. This is a good thing.

  9. Relationship on-boarding is a continuous process. Social networking can help improve the efficiency of this process.

  10. The best practice is to get the seed money for the first social networking initiative on faith, and use that experience to justify additional investment.

Are you involved in an enterprise social computing initiative? Let me know if you agree/disagree with any of these findings.

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